From Italy’s north-central region of Emilia-Romagna and the magnificent arcade-lined streets of its capital Bologna, two men – Maurizio Bianchini and Giuseppe La Giusa – launched the Haurex watch brand in 1989.
Bianchini and La Giusa shared a vision to create modish watches brimming with Italian tastefulness and eye for detail. They paid careful attention to quality and sought to deliver well-made products at fair prices; their watches were fashionable, energetic and met an ever-growing demand for la vita bella.
For their efforts, Haurex’s reputation quickly gained popularity in Europe and continued to pick up steam until the year 2000, when Haurex exhibited at Baselworld for the first time. This appearance at the world’s largest watch and jewelry show ultimately served as the brand’s launch onto the global stage. Presently, Haurex watches are available in 40 countries worldwide.
This year Haurex celebrates its 32nd anniversary. Much has evolved for the brand over the past quarter-decade including the addition of a third partner, Stefano Turrini. Past collaborations with Italian soccer teams Bologna, Roma and Sampdoria have paved the way for Haurex’s sustained growth locally and internationally.
Thirty two years after its formation, Haurex still calls Bologna home, and as one of Italy’s great cultural, industrial and epicurean hubs, the city is a fitting location to operate a brand that has come to represent the best of Italian style.
From its elaborate streets, Haurex has prospered into the trendsetting brand we know today, with collections that embody modern Italian style for today and tomorrow.